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Hotbed of Jazz Now Brewing Cool JavaNew Orleans Coffee Company
Quest for a smooth cup turns up empty. A pharmacist whose quest for a smooth cup turned up empty founded the New Orleans Coffee Company. By re-purposing the 150-year-old cold filtration process, Phil McCrory was able to produce the ultimate smooth cup that the consumer could quickly prepare at home. "My goal was to create a great tasting, fresh cup of coffee that could be prepared in an instant with out any bitterness," said McCrory. "Our signature ingredient, 'chicory' gives the coffee a New Orleans regional flavor. It's our version of "BAM" without the bite," he said. Until now, CoolBrew and the company's iced coffee product called Café Au Lait have been exclusive to Louisiana residents. Soon sections of the U.S. will see the products on supermarket shelves. What can't be found on the shelf, can be ordered online at the CoolBrew.com website. CoolBrew is available in two blends: French Roast and Original (Coffee and Chicory). Lovers of flavored coffees have the additional choices of CoolBrew Original enhanced with Vanilla, Hazelnut, Mocha, Toasted Almond, or Decaf. A 16oz. Bottle of CoolBrew retails for $4.49 or consumers may purchase 32 oz. bottles for $7.59. Readers may order from the website or e-mail the Brew Master for more information at: BrewMaster@CoolBrew.com The New Orleans Coffee Company is family-owned and operated. Phil McCrory works along side his sons Greg and Jeff in a 30,000 sq. ft. plant. Always looking forward, the company's original offices were solar powered with stainless steel barrels converted into coffee extractors. Edited by Dave Shultz |
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TM
Louisiana
is exporting more than hot jazz and the rich eats of Emeril and Chef Paul
Prudhomme -- it's brewing some cool java too. The New Orleans Coffee Company
this month received an Innovator of the Year award for its use of a patented
cold-drip process that produces a liquid concentrate gourmet coffee. Called
Cool Brew, coffee drinkers can now pour some concentrate into a mug and add
hot water for a cup that tastes fresh brewed.