Travellady MagazineTM


A Big Fish Story

Pepperidge Farm® Goldfish® Mobile

The biggest car on the road these days isn’t a monster truck, it’s a Pepperidge Farm Goldfish on wheels.  From sunny California to the Big Apple -- and more than 30 other cities too -- the giant-sized fish-on-wheels shaped exactly like the popular little snack is making a nationwide Miles of Smiles Tour.  Stops include major supermarkets, retailers, festivals, fairs and shows.

Colored an eye-popping yellow from head to tail, the Goldfish Mobile is definitely not your average fish on the street.  This Mobile measures 23 feet long and 13 feet tall, sports an 8-foot pair of sunglasses and a mirror-to-mirror Goldfish smile. 

The goal of the Miles of Smiles Tour is to bring smiles and fun to kids – and those who are kids at heart.  At the events, visitors can play games, win prizes, take pictures with the Goldfish character, and enjoy free samples of such delicious new Pepperidge Farm treats as Baby Goldfish crackers and Raspberry Milano cookies.

The Goldfish Mobile will cover more than 10,000 miles between January and June 2002.  For more information and a schedule of the Miles of Smiles Tour, visit the Goldfish crackers website at www.pfgoldfish.com.

Pepperidge Farm, Inc., based in Norwalk, Conn., is a leading provider of premium quality fresh bakery products, cookies and crackers, and frozen foods.

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