Rainbow Ridge Wines Announces
2nd Gay-centric Release
Since relocating to Palm Springs, CA, Rainbow Ridge
Wines has gained momentum from its original launch earlier this year with
their award winning Alicante Bouschet 2001. The obscure variety has gained
respect and the following ratings from these industry leaders: Wine
Enthusiast Magazine 91, Wine & Spirits Magazine 90, Wine Spectator Magazine
86, Wine.com 92 and a Bronze Medal in The San Francisco Chronicle Wine
Competition 2003. "We are now available in 23 states and expanding to new
markets each week", states founder and co-owner Dennis Costa. "In the
beginning, we knew we would have to educate the consumer to our "new"
varietal, and it has not been easy, however, doors continue to open for us
with enthusiasm". As for a particular region of the country?, Dennis states
"We have been embraced by the South and will be visiting our new "family"
distributors for bottle signings and meet and greet receptions".
Announcing the release of Rainbow Ridge Chardonnay
2002. "We call it our "full fruit basket" and already are having fun with
the marketing concepts!" says Costa's partner Tom Beatty. "We have chosen
the very same venue to premier this Chardonnay release as we did with our
Alicante Bouschet," Beatty continues. "As a sponsor of Greater Palm Springs
Pride we will be introducing our Chardonnay with a tasting booth at the
Pride Festival November 1 & 2."
Gaining momentum and identifying market share in the
highly competitive industry of wine can be attributed to both Costa and
Beatty's determination, passion and drive to succeed. "We have been met
with very little trepidation", says Dennis. Although Rainbow Ridge Wines is
hardly a novelty wine and their marketing approach is less than subtle,
their philosophy is "Drink what you like". "We believe that quality is
always in style", therefore, RRW will hold true to this ideal and not
deviate from their high standards.
Rainbow Ridge will continue developing additional
varietals to add to their exceptional line-up specifically geared to the Gay
and Lesbian consumer. With the current market trends and the gay synergy
surrounding the company, Rainbow Ridge is experiencing spill-over to
mainstream markets. "We are not a gay wine, but a great wine made by a gay
owned company", claims Beatty.
Rainbow Ridge Wines continues to add to their investor
"family" and is planning for a late fall 2004 IPO, as the first gay company
to go public. "We are concentrating on growing the company prior to making
a public offering", says Costa. "Our investor 'family' is extremely
important to us and it is our goal to proceed when the company is ready and
the timing presents itself accordingly".
For more information about Rainbow Ridge Wines visit
their website at
www.RainbowRidgeWines.com or contact them at 800-834-6032 or at
Edited by Dave Shultz