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Rainbow Ridge Wines Announces
2nd Gay-centric Release

Since relocating to Palm Springs, CA, Rainbow Ridge Wines has gained momentum from its original launch earlier this year with their award winning Alicante Bouschet 2001.  The obscure variety has gained respect and the following ratings from these industry leaders: Wine Enthusiast Magazine 91, Wine & Spirits Magazine 90, Wine Spectator Magazine 86, Wine.com 92 and a Bronze Medal in The San Francisco Chronicle Wine Competition 2003.   "We are now available in 23 states and expanding to new markets each week", states founder and co-owner Dennis Costa.  "In the beginning, we knew we would have to educate the consumer to our "new" varietal, and it has not been easy, however, doors continue to open for us with enthusiasm".  As for a particular region of the country?, Dennis states "We have been embraced by the South and will be visiting our new "family" distributors for bottle signings and meet and greet receptions".

Announcing the release of Rainbow Ridge Chardonnay 2002.  "We call it our "full fruit basket" and already are having fun with the marketing concepts!" says Costa's partner Tom Beatty.  "We have chosen the very same venue to premier this Chardonnay release as we did with our Alicante Bouschet," Beatty continues.  "As a sponsor of Greater Palm Springs Pride we will be introducing our Chardonnay with a tasting booth at the Pride Festival November 1 & 2."

Gaining momentum and identifying market share in the highly competitive industry of wine can be attributed to both Costa and Beatty's determination, passion and drive to succeed.  "We have been met with very little trepidation", says Dennis.  Although Rainbow Ridge Wines is hardly a novelty wine and their marketing approach is less than subtle, their philosophy is "Drink what you like".  "We believe that quality is always in style", therefore, RRW will hold true to this ideal and not deviate from their high standards.

Rainbow Ridge will continue developing additional varietals to add to their exceptional line-up specifically geared to the Gay and Lesbian consumer.  With the current market trends and the gay synergy surrounding the company, Rainbow Ridge is experiencing spill-over to mainstream markets.  "We are not a gay wine, but a great wine made by a gay owned company", claims Beatty.

Rainbow Ridge Wines continues to add to their investor "family" and is planning for a late fall 2004 IPO, as the first gay company to go public.  "We are concentrating on growing the company prior to making a public offering", says Costa.  "Our investor 'family' is extremely important to us and it is our goal to proceed when the company is ready and the timing presents itself accordingly".

For more information about Rainbow Ridge Wines visit their website at www.RainbowRidgeWines.com  or contact them at 800-834-6032 or at

 760-327-WINE.

Edited by Dave Shultz

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